Magna Global NA President Argyilan: Media Buying Models “Will Fall Apart in...
SAN FRANCISCO – Hold on to your hats. The decades-old way advertising has been bought and sold could start to collapse in 24 months. “A lot of media companies have been good money with the old model,”...
View Article‘Near-Time’ Ad Bidding Rising in Programmatic Landscape, Magna’s Argyilan
SAN FRANCISCO – Just when many in the industry are excitedly committing to buying targeted ad slots using automated, real-time bidding systems, some publishers want to slow down the real-time clock –...
View ArticleProgrammatic Media Buying at Magna Global Rising Fast
VIQUES, PR — IPG’s Magna Global media agency has tried to aggressively embrace automated platforms for the online ads it trades in. And things are moving faster than it expected. “We had a goal set for...
View Article
More Pages to Explore .....
